Oliver McAteer
Nov 22, 2019

Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

No budget. Zero scope of work. Procurement-led. Creative robbery in the form of IP ownership. Murky conflicts of interest. Ghosting. Investment of freelancers to meet tight deadlines. Ludicrous payment terms of 120 days. And, guess what You’re working over the holidays.

Welcome to the shitshow. Also known as pitching.

The marketeragency search game has always been played like this. But it’s getting worse. Some not all brands are taking advantage of...

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