pitches

Nov 22, 2021

Where is it written that marketers must write better briefs?

Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.

Nov 4, 2021

The war for talent versus procurement of design

When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.

Oct 6, 2021

Revealed: Bribery in advertising pitches is pervasive in APAC

More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in APAC, and nearly 70% have personally seen it influence the outcome of a pitch.

Sep 29, 2021

Campaign asks: How much of a problem is bribery in ad pitches in APAC?

SPOT SURVEY: Stories about bribes tilting the scales in the agency-selection process come to light from time to time, as they did earlier this week involving WPP in India. But how prevalent is the practice in the region? We need you to tell us in this short, anonymous survey.

Aug 4, 2021

When advertisers hoard hot agencies

It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?

Oct 19, 2020

No, I can't list the 'best' agencies. Sincerely, a pitch consultant

Why your tender process should be about looking for the right agency, not the best agency.