But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.
No 'material change' in the threat from consultants such as Accenture.
ID Comms and the 4As found that media pitches are in a state of turmoil because of a lack of clarity and communication.
For agencies, remembering to refuse when necessary can have positive impacts.
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