“We’re trying to make a connection with our customers,” said Strother, director of Lenovo's, digital and social centre of excellence. “We can connect through our products and through advertising, but with a key audience for Lenovomillennialscontent really is the glue.”
Strother was joined on the panel Content Marketing ROI from strategy to sales by Inez...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events