Byravee Iyer Nikki Wicks
Mar 20, 2015

Content the glue that bonds brands and millennials: Content Marketing Asia

SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.

Rose speaking at Content Marketing Asia

“We’re trying to make a connection with our customers,” said Strother, director of Lenovo's, digital and social centre of excellence. “We can connect through our products and through advertising, but with a key audience for Lenovomillennialscontent really is the glue.” 

Go here for a closer look at Lenovo's content partnership with Ryan Higa. 

Strother was joined on the panel Content Marketing ROI from strategy to sales by Inez...

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