content marketing asia

Mar 20, 2015

Content the glue that bonds brands and millennials: Content Marketing Asia

SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.

Apr 9, 2014

Content Marketing Asia marks debut in Singapore

The inaugural Content Marketing Asia in Singapore saw several marketers, agencies and suppliers share their experiences about content in Asia. The popularity of social media has proven that good, insightful, shareable content can deliver significant business results.