Babar Khan Javed
May 11, 2018

Connected TV is for marketers who value viewability: Dataxu

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

Advertisers have many viable options beyond the internet giants that can effectively use the power of analytics.

That's according to James Sampson, VP and general manager for APAC at Dataxu, who said new channels such as connected TV are already providing viable alternatives for supplementary media spend. And unlike the internet giants, Sampson asserted, connected TV comes with neutral, third-party analytics and measurement. 

As the number of cord-cutting...

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