Robert Sawatzky
Apr 10, 2019

Confidence returning to buying and selling data: Eyeota

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.

First there was a lack of transparency. Then, there was confusion and uncertainty around new rules.  Together, they amounted to a slowdown for the industry dealers in data. But now, post-GDPR, business appears to be picking up again. 

“For a long time data was seen too much as a black box,” says Aaron Jackson, international managing director at audience tech platform Eyeota, who says new rules and regulations like GDPR have forced businesses...

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