Ad Nut
Feb 1, 2016

Coca-Cola campaign airs 500+ unique TVCs

From Argentina: Christmas campaign for Coca-Cola by never.no, Group IDM and Starcom Mediavest Group

Coca-Cola campaign airs 500+ unique TVCs

Why is Ad Nut showing you a Christmas ad from Argentina? Because the agencies involved managed to broadcast more than 500 different instances of a TVC carrying social-media posts that were only hours old. To wit:

Two unique spots—each containing six personal viewer messages—were created every day using never.no’s social TV advertising platform STORY-VR, which collated seasonal messages that viewers could submit online. The spots were aired twice a day across 41 channels, representing the first time intra-day creative changes have run across such a broad range of channels for a social TV advertising campaign. More than 500 unique deliveries were successfully made in just 12 days and the spots were all aired during prime time within hours of the social media content being chosen.

wide player in 16:9 format. Used on article page for Campaign.

Admittedly, Ad Nut was stretching things a bit in the headline above. But this is still pretty cool.

 

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