Ad Nut
Feb 1, 2016

Coca-Cola campaign airs 500+ unique TVCs

From Argentina: Christmas campaign for Coca-Cola by never.no, Group IDM and Starcom Mediavest Group

Coca-Cola campaign airs 500+ unique TVCs

Why is Ad Nut showing you a Christmas ad from Argentina? Because the agencies involved managed to broadcast more than 500 different instances of a TVC carrying social-media posts that were only hours old. To wit:

Two unique spots—each containing six personal viewer messages—were created every day using never.no’s social TV advertising platform STORY-VR, which collated seasonal messages that viewers could submit online. The spots were aired twice a day across 41 channels, representing the first time intra-day creative changes have run across such a broad range of channels for a social TV advertising campaign. More than 500 unique deliveries were successfully made in just 12 days and the spots were all aired during prime time within hours of the social media content being chosen.

wide player in 16:9 format. Used on article page for Campaign.

Admittedly, Ad Nut was stretching things a bit in the headline above. But this is still pretty cool.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.