Helen Roxburgh
Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

Chinese passengers returning from the Chinese Lunar New Year crowd Nanchang Railway Station on 12 February 2017.

In excess of 3 billion trips were made during the lunar new year holiday period last year, the largest annual human migration in the world. This staggering mass movement during chunyun included over 2.5 billion road journeys, 356 million train journeys, 43.5 million trips made by boat and 58 million plane journeys. Beijing West train station saw almost 15 million travellers pass through its doors in the annual rush.

The weeks before and during Lunar...

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