Digital transformation’ remains a favourite buzzword in marketing circles, but few marketers really have much say in it, a new global study suggests.
Forrester’s research, which canvassed more than 1700 respondents across China, the US, UK, Australia, Canada, France and Germany, found that transformation is most often the preserve of IT managers, with 42% leading execution. Otherwise, the task falls on the CIO, CTO or other technology leader 40%.
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