The unprecedented growth of e-commerce shows no sign of slowing — but how can brands make sure they stand out in such a saturated market? We spoke with Focus Media’s chief strategy officer, Cindy Yan Chan, about how traditional branding can complement digital marketing and foster consumer confidence.
Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.
SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.
2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.
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