digital transformation

Feb 23, 2021

'The next wave of transformation is going to be creative'

SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.

Jan 19, 2021

China ecommerce boom to continue, but marketers have to work harder to win

2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.

Dec 1, 2020

Agency models holding back digital transformation for brands, CMO survey warns

Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.

Oct 22, 2020

Hakuhodo acquires stake in UK digital transformation consultancy

The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.

Oct 1, 2020

China's north star in a fundamentally transformed world

To truly unlock the unique creative potential in digital, CMOs and CIOs must align and share the goal of customer obsession while building virtualised experiences, write two leaders from MediaMonks.