digital transformation

Jan 10, 2022

CES 2022: How digital acceleration has changed marketing strategies

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience.

Oct 15, 2021

CMOs lag behind other leaders in heading digital transformation projects: Forrester

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

Aug 8, 2021

Asia’s top brands for best connected experiences

ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.

Feb 23, 2021

'The next wave of transformation is going to be creative'

SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.

Jan 19, 2021

China ecommerce boom to continue, but marketers have to work harder to win

2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.