SPIKES ASIA X CAMPAIGN: As more and more brands finish up their digital transformations, tech capabilities will be less of a differentiating factor. In turn, according to Wunderman Thompson's Justin Peyton, the game will be about commercial creativity.
2021 PREDICTIONS: Six mainland marketing experts discuss the biggest ecommerce and online marketing trends for 2021 in China.
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
Next year could see upheaval in the agency market in response to a trend in media transformation, MediaSense concludes after survey findings.
The Japanese holding company has the option to increase its 25% equity stake in Public Digital to a majority interest in the future.
To truly unlock the unique creative potential in digital, CMOs and CIOs must align and share the goal of customer obsession while building virtualised experiences, write two leaders from MediaMonks.
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