Jenny Chan 陳詠欣
Mar 11, 2015

Civilization bags Master Kong bottled-tea brands

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from [email protected] China to Civilization.

Ogilvy's work for KSF Ice Tea in 2014
Ogilvy's work for KSF Ice Tea in 2014

The five brands are Iced Tea (康师傅红茶), Green Tea (康师傅绿茶), Jasmine Tea (康师傅茉莉蜜茶), Plantation Origin (本味茶庄) and Mint Iced Tea (康师傅冰红茶). The first three flavours lead in their respective categories.

Civilization co-founder Andrew Lok said the account was won after Richard Lee, Master Kong CMO, asked the boutique agency to create a Chinese New Year campaign for the tea brands.

”The relationship just flowered from there,” Lok said.

 

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