Jenny Chan 陳詠欣
Mar 11, 2015

Civilization bags Master Kong bottled-tea brands

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from [email protected] China to Civilization.

Ogilvy's work for KSF Ice Tea in 2014
Ogilvy's work for KSF Ice Tea in 2014

The five brands are Iced Tea (康师傅红茶), Green Tea (康师傅绿茶), Jasmine Tea (康师傅茉莉蜜茶), Plantation Origin (本味茶庄) and Mint Iced Tea (康师傅冰红茶). The first three flavours lead in their respective categories.

Civilization co-founder Andrew Lok said the account was won after Richard Lee, Master Kong CMO, asked the boutique agency to create a Chinese New Year campaign for the tea brands.

”The relationship just flowered from there,” Lok said.

 

Related Articles

Just Published

4 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

4 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

5 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

5 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time