tea

Mar 11, 2015

Civilization bags Master Kong bottled-tea brands

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from [email protected] China to Civilization.

Jan 15, 2014

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

Oct 30, 2012

INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers

SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.

May 11, 2012

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign

HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.

Nov 19, 2010

CASE STUDY: Big hits for Oishi Green Tea Boobs viral

Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.

Sep 8, 2010

DDB launches campaigns for Lipton starring Takeshi Kaneshiro in China

DDB Shanghai has completed the last of three campaigns in 2010 for Lipton China, having developed a cohesive effort that reinforces the brand’s international status as a world tea expert.