master kong

Feb 18, 2019

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Mar 11, 2015

Civilization bags Master Kong bottled-tea brands

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.

Oct 31, 2013

DDB reportedly wins Pepsi China creative duties for major 2014 project

SHANGHAI - DDB China has captured a Pepsi China creative project for a major global event in 2014 following a recent pitch against Pepsi’s roster agencies including TBWA and BBDO, according to sources.

Mar 18, 2013

GroupM agencies tipped to capture some of Master Kong's media business

SHANGHAI - A consortium of GroupM agencies has reportedly won some of Master Kong's media business from nine-year incumbent Carat following a pitch held in Tianjin in January.

Nov 28, 2012

Ex-Sina Weibo head of national enterprise to lead Carat Social

SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.

Oct 30, 2012

Uni-President picks Lowe to launch new tea drink

BEIJING - Taiwanese FMCG giant Uni-President has awarded Lowe China its brand communication and creative business for a new tea beverage brand for 2012-2013, after a competitive creative pitch against four undisclosed agencies this summer.