Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.
SHANGHAI - DDB China has captured a Pepsi China creative project for a major global event in 2014 following a recent pitch against Pepsi’s roster agencies including TBWA and BBDO, according to sources.
SHANGHAI - A consortium of GroupM agencies has reportedly won some of Master Kong's media business from nine-year incumbent Carat following a pitch held in Tianjin in January.
SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.
BEIJING - Taiwanese FMCG giant Uni-President has awarded Lowe China its brand communication and creative business for a new tea beverage brand for 2012-2013, after a competitive creative pitch against four undisclosed agencies this summer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins