Benjamin Li
Nov 28, 2012

Ex-Sina Weibo head of national enterprise to lead Carat Social

SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.

Ex-Sina Weibo head of national enterprise to lead Carat Social

Wang started his new role leading the 10-person Carat Social team in its Shanghai office two weeks ago, and will be responsible for providing customised social media solutions to clients, integrating social media marketing within the communications planning process.

He will report to Hristo Cui (崔延宁), GM digital marketing of Carat China.

Adil Zaim, CEO of Carat China said: “Given Wang’s experience and the increasingly important role of social media in the communication mix, Carat Social will become a key pillar in providing integrated solutions to our clients.”

Wang will lead the social media executions for Carat’s clients, including Nokia, Kraft, Hyundai, Swatch Group and Master Kong.

Wang has over six years of social media experience. At Sina Weibo, he managed MNC clients such as BMW, HP, Bank of China, China Eastern Airlines and Taobao.

Earlier this year, Jeremy Webb, digital influence strategist at Ogilvy PR's Digital Influence in Beijing, outlined five things to expect from companies’ use of Chinese social media.





Campaign China

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