Citibank and AirAsia turn to Facebook to test credit card

The low-cost airline and the world’s largest bank will use the application to test the popularity of their co-branded credit card among social networking communities in Malaysia.

The application, developed by Proximity Malaysia, allows users to rank their favourite destinations, select who they would like to spend their holidays with, and choose what to do when they are there.

Called Citibank AirAsia Wish List, it also allows friends to vote or make comments on their choices. Users who recruit 30 friends or more stand a chance of winning free seats to Langkawi on an AirAsia flight.

The application includes a brand profile page highlighting product benefits and exclusive offers from both Citibank and AirAsia.

Proximity’s senior brand manager Elise Chu said: “Although Citibank has never ventured this far into cyberspace, it sees a hugely untapped potential among Facebook users who fit the right target group.”

Citibank and AirAsia tied up to launch the Citibank AirAsia Card last year. The card has deals with 25 million MasterCard merchants in Malaysia and offers members additional perks and discounts on AirAsia flights.

The Citibank AirAsia Card is currently being promoted through viral invites, though the brands may use online direct mail to boost sign-up over the coming weeks.