digital media
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Havas Media extends social equity marketplace to the UK
After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
Red Cross creates choose-your-own Twitter adventure
Twitter users get to step into the shoes of a Red Cross negotiator.
Facebook launches advertising on Stories
Ads are already available on sister Instagram Stories platform.
Sumitomo Corp launches digital media company
The 98-year-old Japanese trading giant plans to use its new investment vehicle to grow overseas and take advantage of changing media consumption at home.
Japanese advertisers start to take transparency into their own hands
Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.
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