digital media
Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
The average global percentage of waste is 61%.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID.
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The echo chamber effect: How algorithms shape our worldview
While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break free from the confines of the echo chamber and promote intellectual growth, argues PR Concierge's Sruthi Dhulipala.
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Unleashing data's superpowers for the Korean market: GA4 and CDPs
MediaMonks' Isabel Han deep dives into how Korean brands are using the latest tech tools to gain valuable marketing insights. Plus, shares tips on overcoming adoption challenges.
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