Jenny Chan 陳詠欣
Jul 11, 2016

China to require clear labels on paid search results

Government demands distinction between paid-for and organic search results after death related to bogus cancer treatment advertised on Baidu.

The rules require clear labeling of paid-for versus organic search results (screenshot of Baidu today)

BEIJING - On Friday China's State Administration for Industry and Commerce SAIC held a news conference to formally release what it calls Interim Measures for Internet Advertising see link in Chinese here

According to the SAIC, because many internet advertisements have different characteristics from traditional advertisements, resulting in many problems faced by market regulators when investigating related cases, thus prompting an urgent need for this to be addressed through legislation.


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