Hong Kong-based creative agency Twohundred Limited has partnered with acclaimed local filmmaker Ann Hui to develop two television commercials revolving around family members supporting each other during uncertain times. Hui is known for a no-frills approach to local issues in her films.
“Banks talk about partnership and support in good times, but when the situation becomes tough and un-predictable, it takes courage and confidence to face the music and tap into the real market sentiment,” said Christine Pong, partner of Twohundred.
The two commercials ask the questions ‘What if planning is no longer feasible in the ever changing economy?’, and whether one will be brave enough to start from zero again when times get bad. In the first commercial, a father is worried about the future of his newborn; his wife asks him to think positively and look forward to a world with three happy members.
The second commercial tells of a father inviting his son to move back home since living alone is a major expense for young people.
CCBA is said to be the second largest bank in the world and it is aiming to break away from a “Chinese bank” image in Hong Kong.
Couple
Wife: Which name do you prefer?
Hey, what’s on your mind?
Husband: I am wondering what the world will become when she is born.
Wife: …it would become a world of three.
Super: Can plan really be made?
Voice over: When the hearts are joined, you are never alone. As the world’s second largest bank, CCBA looks forward to assisting you today to build a better tomorrow. Building the present to perceive the future. China Construction Bank of Asia.
Father and Son
Father: I’d say, why don’t you rent out your flat and move back in with us for the time being?
Besides, your room is kept the way it was.
Son: I really mean it when I said I would buy you a big flat when I graduated from college.
Father: Who needs a big flat? I would rather have some company.
Super: Do you have the courage to start all over again?
Son: Okay, let’s do that for now. I will definitely get you a big flat soon.
Behind-the-scenes
Credits:
Project Couple & Father and Son
Client China Construction Bank of Asia
Creative agency Twohundred Ltd
Partners & creative directors Christine Pong, Derek Wong
Copywriter Derek Wong
Agency producer Yan Tsang
Project team Yin Lau, Curry Mak, Lammy Yeung
Media agency OMD
Director Ann Hui On Wah, Class Limited
Editor Ho Chi Keung, Touches
Exposure Television, print, outdoor, online, in-store
“Banks talk about partnership and support in good times, but when the situation becomes tough and un-predictable, it takes courage and confidence to face the music and tap into the real market sentiment,” said Christine Pong, partner of Twohundred.
The two commercials ask the questions ‘What if planning is no longer feasible in the ever changing economy?’, and whether one will be brave enough to start from zero again when times get bad. In the first commercial, a father is worried about the future of his newborn; his wife asks him to think positively and look forward to a world with three happy members.
The second commercial tells of a father inviting his son to move back home since living alone is a major expense for young people.
CCBA is said to be the second largest bank in the world and it is aiming to break away from a “Chinese bank” image in Hong Kong.
Couple
Wife: Which name do you prefer?
Hey, what’s on your mind?
Husband: I am wondering what the world will become when she is born.
Wife: …it would become a world of three.
Super: Can plan really be made?
Voice over: When the hearts are joined, you are never alone. As the world’s second largest bank, CCBA looks forward to assisting you today to build a better tomorrow. Building the present to perceive the future. China Construction Bank of Asia.
Father and Son
Father: I’d say, why don’t you rent out your flat and move back in with us for the time being?
Besides, your room is kept the way it was.
Son: I really mean it when I said I would buy you a big flat when I graduated from college.
Father: Who needs a big flat? I would rather have some company.
Super: Do you have the courage to start all over again?
Son: Okay, let’s do that for now. I will definitely get you a big flat soon.
Behind-the-scenes
Credits:
Project Couple & Father and Son
Client China Construction Bank of Asia
Creative agency Twohundred Ltd
Partners & creative directors Christine Pong, Derek Wong
Copywriter Derek Wong
Agency producer Yan Tsang
Project team Yin Lau, Curry Mak, Lammy Yeung
Media agency OMD
Director Ann Hui On Wah, Class Limited
Editor Ho Chi Keung, Touches
Exposure Television, print, outdoor, online, in-store
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
