banking
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Can the creator economy accelerate financial inclusion in Southeast Asia?
The rise and rise of creator economy in Southeast Asia can truly be a game changer for financial inclusion across the region.
If you love your banking app so much, why don't you marry it?
A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.
Global forecast: The banking revolution
In an increasingly virtual sector, banks are grasping the importance of digital engagement. This special report, for Campaign members only, examines the trend with data and insights from Campaign's global network.
Krungsri wants you to be a 'Kept' person
Film by Leo Burnett Thailand shows how you can save money with a banking app while living your life.
COVID actions pay off in favourability for banks
Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.
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