Benjamin Li
May 15, 2013

CatchOn named Miele's PR AOR in Hong Kong

HONG KONG - German luxury appliance brand Miele has handed its Hong Kong PR brief to local PR and marketing agency CatchOn Communications after a competitive pitch in April.

The new businesss brief focuses on building up Miele’s market exposure and brand awareness and performing general PR support in Hong Kong. The client previously used SPRG as its PR partner.

This is CatchOn’s first appliance client, as the agency’s current clients are mostly in the hospitality, FB and luxury industries. A Miele Hong Kong spokesperson told Campaign Asia-Pacific that the brand’s positioning in Hong Kong is a luxury brand rather than...

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