'Dumb Ways to Die' picked up a Grand Prix and two Gold Lions in the Radio category, plus an incredible five Golds (and one Silver) in Cyber. The campaign has now won a total of 19 awards: three Grand Prix, 14 Golds and two Silvers. Time to reinforce the trophy shelf at McCann Melbourne.
Elsewhere, Japan dominated the Design category, with six agencies racking up eight Gold Lions among a total of 14 awards for the country. India also had a strong showing in Design, with two Golds and a total of 12 awards. India stood out in the Press category as well, with four Gold Lions among a total of 11 awards.
Several agencies can boast today about campaigns that won two Gold Lions, including Dentsu Tokyo in Design; Illusion Bangkok / Lowe Bangkok, JWT Shanghai and McCann Worldgroup India Mumbai in Press; and Draftfcb New Zealand Auckland in Radio.
What follows is a breakdown by category of winners from the Asia-Pacific region. See the Cannes Lions site for complete winner and shortlist information.
CYBER
Gold Lions:
- (5) ‘Dumb Ways to Die’ for Metro Trains by McCann Melbourne
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | - | 5 | 1 | 6 | 12 |
| China | - | - | - | 1 | 1 |
| Japan | - | - | 2 | 1 | 3 |
| New Zealand | - | - | - | 3 | 3 |
DESIGN
Gold Lions:
- (2) ‘The Ultimate Pencil’ for Staedtler Nippon by Dentsu Tokyo
- ‘Day Light’ for Philips Electronics India by Ogilvy & Mather India Gurgaon
- ‘Farmers' Suicides’ for Bennett Colman & Co. by Taproot India Mumbai
- ‘The Japan Pill-Harmonic’ for Japan Philharmonic Orchestra by I&S BBDO Tokyo
- ‘JA Minds’ for Minds Agricultural Cooperative by 6D-K Tokyo
- ‘Kikuchi Naruyoshi : Jazz’ for Bureau Kikuchi by Hakuhodo Tokyo
- ‘Magnetic World’ for DMG::Events Japan by Hakuhodo Tokyo
- ‘mt ex Sendai’ for Kamoi Kakoshi by Iyamadesign Tokyo
- ‘Sticky Notes Annual’ for Copywriters Club Nagoya by Dentsu Chubu Nagoya / Openends Nagoya
- ‘Stories for Everyday Journey’ for Qantas by Droga5 Sydney
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | - | 1 | 2 | 3 | 6 |
| China | - | - | 3 | 4 | 7 |
| India | - | 2 | 2 | 8 | 12 |
| Japan | - | 8 | 6 | - | 14 |
| The Philippines | - | - | 1 | 1 | 2 |
PRESS
Gold Lions:
- (2) Illusion Bangkok / Lowe Bangkok for Unilever Sunlight/ Dishwasher Detergents (Pig, Lamb)
- (2) JWT Shanghai for Samsonite (Sumo Elephant, Wrestler Bear)
- (2) McCann Worldgroup India Mumbai for Penguin Group (India) Audiobooks (William Shakespeare, Mark Twain, Oscar Wilde)
- Grey Worldwide India Mumbai for Procter & Gamble Duracell Batteries (Positive & Negative 1 And 2)
- Ogilvy & Mather Group Hong Kong for Beijing Sports Radio (Golf, Horse Racing, Soccer)
- Publicis Singapore for Crisis Relief Singapore Disaster Relief (War, Earthquake, Flood)
- Taproot India Mumbai for Bennett Colman & Co. Times Of India (Farmers' Suicides 1, 2, 3)
View a gallery of this Gold Lion-winning work >
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | - | - | 3 | - | 3 |
| China | - | 2 | - | 2 | 4 |
| Hong Kong | - | 1 | - | 1 | 2 |
| India | - | 4 | 2 | 5 | 11 |
| Singapore | - | 1 | - | 3 | 4 |
| Thailand | - | 2 | 1 | - | 3 |
| Vietnam | - | - | - | 1 | 1 |
RADIO
Grand Prix:
- McCann Melbourne for Metro Trains (Dumb Ways to Die)
Gold Lions:
- (2) Draftfcb New Zealand Auckland for Prime Television (Call Girl)
- (2) McCann Melbourne for Metro Trains (Dumb Ways to Die)
| Grand Prix | Gold | Silver | Bronze | Total | |
| Australia | 1 | 2 | 1 | 1 | 5 |
| New Zealand | - | 2 | - | 1 | 3 |
| The Philippines | - | - | 1 | - | 1 |
TOTAL METAL THUS FAR
Grand totals for Asia-Pacific agencies through the third awards ceremony:
| Grand Prix | Gold | Silver | Bronze | Creative Effectiveness | Total | |
| Australia | 3 | 22 | 20 | 25 | 2 | 72 |
| China | 0 | 3 | 7 | 13 | 0 | 23 |
| Hong Kong | 0 | 1 | 1 | 3 | 0 | 5 |
| India | 0 | 8 | 5 | 19 | 0 | 32 |
| Indonesia | 0 | 1 | 2 | 0 | 0 | 3 |
| Japan | 0 | 10 | 14 | 8 | 0 | 32 |
| Malaysia | 0 | 0 | 1 | 2 | 0 | 3 |
| New Zealand | 0 | 5 | 7 | 16 | 1 | 29 |
| Singapore | 0 | 5 | 7 | 7 | 0 | 19 |
| South Korea | 0 | 2 | 2 | 4 | 0 | 8 |
| Thailand | 0 | 4 | 4 | 5 | 0 | 13 |
| The Philippines | 1 | 2 | 3 | 5 | 0 | 11 |
| Vietnam | 0 | 0 | 0 | 1 | 0 | 1 |
| Total | 4 | 63 | 73 | 108 | 3 | 251 |
See all of our Cannes 2013 coverage >
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