Campaign Asia-Pacific recently caught up in Beijing with Alvin Chiang, chief marketing officer at Renren, who talks about his experience as the only Chinese juror on the Cannes Cyber Lions jury last month and where China's creative community stands against the international competition.
MANILA - The Philippines has proved that it is “the texting capital of the world”, with the country’s first Grand Prix campaign––textbook-by-SMS campaign TXTBKS.
The festival leaves Sherri Maxwell, ECD at Creative Underground in Hong Kong, pondering an industry that's been set on its ear and the role independent agencies can play within it.
Tay Guan Hin, JWT’s Southeast Asia ECD, reports on his three most inspiring sessions from Cannes, including AKQA's 'Future Lions', Dentsu's 'Happy hacking' and Saatchi & Saatchi's New Director's Showcase.
CANNES - Harris Diamond, McCann Worldgroup chairman and chief executive, asserts that there is more to the network's creative muscle than 'Dumb ways to die'—winner of an unprecedented five Grand Prix at the just-concluded Cannes festival.
CANNES - Dove's 'Real Beauty Sketches' won the Titanium Grand Prix and an Integrated Gold, while McCann's 'Dumb Ways to Die' was awarded the Integrated Grand Prix, as well as a Grand Prix in Film, in the final awards ceremony at the 60th Cannes Lions festival.
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