The campaign for Metro Trains in Melbourne has put McCann Worldgroup in the spotlight at the festival, winning Grand Prix in the Film, Integrated, Direct, Radio and PR categories, as well as 18 Gold Lions, three Silvers and one Bronze.
Speaking to Campaign Asia-Pacific as the festival wrapped up, Diamond said that although there is more to McCann than this one campaign, the work does embody the network's aim to bring together different...
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