Staff Reporters
Jul 2, 2014

Cannes final tally: Which countries, agencies and marketers won the most Lions

ASIA-PACIFIC - R3 has compiled an exhaustive list of the region's haul of Lions at last week's 2014 Cannes festival, revealing the winningest countries, agencies, holding companies and marketers.

Cannes final tally: Which countries, agencies and marketers won the most Lions

METHODOLOGY

Since all metal is not equal, R3 has embraced the approach of the Gunn Report to rank each of the 49 Cannes Awards in Asia Pacific for 2014:

  • Best of Show / Grand Prix: 10 points
  • Gold Lion: 5 points
  • Silver Lion: 3 points
  • Bronze Lion: 1 point

Agencies, countries, marketers and holding companies are then combined.
All Proximity wins were aligned to BBDO.
All VML and RedFuse wins were aligned to Y&R.
Feedback? Please write to [email protected]

COUNTRIES

Top 10 countries: 

Country Number of awards Total score
JAPAN 50 170
AUSTRALIA 69 147
INDIA 28 68
NEW ZEALAND 25 57
CHINA 21 49
SINGAPORE 19 49
HONG KONG 6 16
THE PHILIPPINES 9 15
SOUTH KOREA 4 12
THAILAND 9 11

 

AGENCIES

Top 10 agency networks:

Agency name Number of awards Total score
DENTSU 30 112
BBDO PROXIMITY 34 76
Y&R / VML / REDFUSE 25 57
OGILVY & MATHER 22 38
McCANN 14 37
LOWE 12 36
HAKUHODO 12 34
DDB 16 32
JWT 15 31
SAATCHI & SAATCHI 12 26

 

HOLDING COMPANIES

Holding Group No. of Awards Total Score
WPP 72 152
  GREY 8 20
  JWT 15 31
  KINETIC 1 1
  OGILVY & MATHER 22 38
  Y&R / VML / REDFUSE 25 57
  ADK 1 5
Omnicom 62 133
  BBDO PROXIMITY 34 76
  DDB 16 32
  TBWA 12 25
Interpublic Group 32 85
  FCB 6 12
  LOWE 12 36
  McCANN 14 37
Dentsu Group 30 112
DENTSU 30 112
Publicis Groupe 21 39
  LEO BURNETT 8 12
  PUBLICIS 1 1
  SAATCHI & SAATCHI 12 26

 

MARKETERS

Top 10 Marketers:

Marketers Number of awards Total score
HONDA MOTOR CO. 15 60
KISHOKAI MEDICAL CORPORATION 5 28
SAMSUNG 9 21
ANZ 7 20
NEW ZEALAND TRANSPORT AGENCY 5 19
ASIA PACIFIC BREWERIES SINGAPORE 5 17
PENGUIN CHINA 6 16
UNILEVER 6 16
INAKADATE VILLAGE 5 15
NIKE 7 15

 

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