On 16 June, the awards ceremony was held for Lions Direct at the Palais des Festivals and the best work was justifiably rewarded with metals. I was personally disappointed that there were not too many winners from Asia in the Direct Marketing category. Asia only won 2 Silver India and 4 Bronze Hong Kong, Philippines, Pakistan and Japan out of a total of 75 metals awarded in the group. However, I was personally very happy that Pakistan won...
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