Staff
Mar 18, 2021

Campaign360 agenda released

You can still participate in our exclusive research into privacy with Forrester and WFA, the release of which will kick off the virtual event taking place May 4 through 6.

Campaign360 agenda released

Campaign Asia-Pacific has announced the agenda for Campaign360, which returns in a new format in 2021, taking place online May 4 through 6.

With the theme of 'Evolving identity', Campaign360 will unite senior brand marketers and C-suite executives to address the transition into a privacy-first future.

The event will kick off with the release of the results of 'The Price of Privacy', an exclusive survey which is being conducted by Campaign Asia-Pacific, Forrester and the World Federation of Advertisers. The survey of brands, publishers and media agencies is exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.

The survey is still ongoing, and we would greatly appreciate your input: Take the survey now.

The Campaign360 agenda includes: 

  • Research results: The Price of Privacy
  • To prioritise consumer privacy in APAC, or to not
  • Brand case study: Putting consumer privacy first
  • Adaptability and consolidation in the global agency business
  • Alternative methods to third-party cookies and targeting
  • The return of context
  • Dissecting the privacy landscape in Asia
  • Global marketing trials and tribulations
  • Liberating marketing effectiveness through creativity
  • The fight against ad fraud is far from over
  • Shifting to brand in 2021
  • Brand case study: Balancing customer experience with consumer privacy
  • The big mistakes to avoid with addressable marketing
  • The next wave of transformation in Digital India
  • 360 Debates: Should consumers pay for privacy?
  • A future of responsible media and platforms
  • Working together on global problems
  • Publisher solutions to targeting and first-party data
  • Innovation in APAC: the Asian businesses driving innovation in technology
  • Leaders in Media & Marketing digest

The 2021 Campaign360 experience is designed to help energise the industry’s approach to creative media through a focused and innovative content programme, so our community can confidently and creatively transition into the next age.

Campaign360 is a mixed format event, bringing together an invitation-only community through a personalised and tailored programme, put together virtually and through private small-scale events. Plus, for the first time, Campaign360 opens the virtual doors to everyone, so you can enjoy the content programme as a spectator.

Spectator passes for Campaign360 are now available. Register now

For more details on the agenda and speakers, please visit the Campaign360 website.

For event enquiries, please contact: Eleanor Hawkins, Head of Events Content.

Source:
Campaign Asia

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