Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
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