Young PR professionals in Hong Kong who have what it takes to create a stellar charity campaign could find themselves competing in Cannes.
The Council of Public Relations Firms of Hong Kong (CPRFHK) has launched its first local competition to enter a winning team into the Young Lions competition at the Cannes Festival of Creativity in June.
Entrants will be asked to devise a campaign in answer to a brief set by a charity partner, which seeks to turn surplus food from different sectors of Hong Kong's food industry into nutritious hot meals for underprivileged communities. More information on the brief and competition is available at the CPRFHK website.
The deadline to enter is 1pm on May 7th. Shortlisted entries will be announced on May 14, followed by final presentations and the winner announcement on May 18.
Kiri Sinclair, CPRFHK chairperson said "we are delighted to launch the inaugural Young Lions’ competition in Hong Kong in collaboration with Campaign and with the support of the PRPA. Through this exciting collaboration we are championing the next generation of Hong Kong public relations professionals and giving them the opportunity to showcase their skills on a global platform."
All interested participants can contact the CPRFHK at [email protected]
THE PR CAMPAIGN SHOULD: