Staff
Apr 17, 2018

Calling PR Young Lions in Hong Kong

The first Hong Kong PR Young Lions' competition is underway and seeking entries before the May 7 deadline. Winners will head to Cannes in June.

Calling PR Young Lions in Hong Kong

Young PR professionals in Hong Kong who have what it takes to create a stellar charity campaign could find themselves competing in Cannes.

The Council of Public Relations Firms of Hong Kong (CPRFHK) has launched its first local competition to enter a winning team into the Young Lions competition at the Cannes Festival of Creativity in June.

Entrants will be asked to devise a campaign in answer to a brief set by a charity partner, which seeks to turn surplus food from different sectors of Hong Kong's food industry into nutritious hot meals for underprivileged communities. More information on the brief and competition is available at the CPRFHK website

The deadline to enter is 1pm on May 7th.  Shortlisted entries will be announced on May 14, followed by final presentations and the winner announcement on May 18.

Kiri Sinclair, CPRFHK chairperson said "we are delighted to launch the inaugural Young Lions’ competition in Hong Kong in collaboration with Campaign and with the support of the PRPA. Through this exciting collaboration we are championing the next generation of Hong Kong public relations professionals and giving them the opportunity to showcase their skills on a global platform."

All interested participants can contact the CPRFHK at information@cprfhk.org

THE COMPETITION

  • Is open to CPRFHK member employees and PRPA member employees.
  • Entrants must be 30 years of age or younger, born on or after 22 June 1987 and living in Hong Kong.  Each entry should comprise two team members.
  • Shortlisted entrants will be asked to present their idea in person to the jury on 18 May 2018.
  • There is an entry fee of HKD500 per team of two people, and payment is accepted from entrants and the agencies they represent.

THE PR CAMPAIGN SHOULD:

  • Connect with the charity’s brand value and have an impact (i.e. increase in donations or other applicable parameters)
  • Increase awareness/create engagement with the public
  • Identify and build relations with relevant stakeholders (for e.g. journalists, opinion leaders, see brief)
  • Create PR supporting material applicable in relevant media channels.

 

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