Whitwam will report to Martin Conneen, president of Asia Pacific, and oversee the agency’s three offices in Shanghai, Beijing and Guangzhou.
He will remain based in Shanghai, where he was most recently managing director, having started at Wunderman Shanghai in 2008 and growing the business from 28 to 250 people in just seven years.
Conneen said in a release that Wunderman Shanghai has grown not only on the business front, but also in terms of depth of offering and breadth of capabilities under Whitwam’s leadership. The agency cited Wunderman's recent Silver and Bronze wins in Campaign Asia-Pacific 2015 Agency of the Year Awards, in the Greater China Specialist and China Digital categories, respectively, as evidence of the agency's success.
“We’re sure Bryce [Whitwam] will bring his trademark energy and dynamism to this new role, helping fulfil Wunderman’s global vision of delivering creative ideas and strategies that are fuelled by data,” Conneen added.
A fluent Mandarin speaker and 20-year industry veteran, Whitwam is known in China for his auto category expertise having developed successful campaigns for Ford, Volvo, Jaguar and Land Rover.
He also has telecommunications category experience having run teams for Motorola, Nokia and Orange.
Prior to Wunderman, Whitman held various positions across Asia at AC Nielsen, RTC and Lowe & Partners. In 2005, Whitwam relocated to Shanghai with Ogilvy and later joined Nitro Advertising as managing partner.
Wunderman has been named to Campaign's Digital China A-list in both 2014 and 2015.