Gabey Goh
Jan 14, 2016

Bryce Whitwam steps up as Wunderman China CEO

SHANGHAI - Wunderman has announced the promotion of Bryce Whitwam to the newly created role of chief executive officer of Wunderman China.

Bryce Whitwam
Bryce Whitwam

Whitwam will report to Martin Conneen, president of Asia Pacific, and oversee the agency’s three offices in Shanghai, Beijing and Guangzhou.

He will remain based in Shanghai, where he was most recently managing director, having started at Wunderman Shanghai in 2008 and growing the business from 28 to 250 people in just seven years.

Conneen said in a release that Wunderman Shanghai has grown not only on the business front, but also in terms of depth of offering and breadth of capabilities under Whitwam’s leadership. The agency cited Wunderman's recent Silver and Bronze wins in Campaign Asia-Pacific 2015 Agency of the Year Awards, in the Greater China Specialist and China Digital categories, respectively, as evidence of the agency's success.

“We’re sure Bryce [Whitwam] will bring his trademark energy and dynamism to this new role, helping fulfil Wunderman’s global vision of delivering creative ideas and strategies that are fuelled by data,” Conneen added.

A fluent Mandarin speaker and 20-year industry veteran, Whitwam is known in China for his auto category expertise having developed successful campaigns for Ford, Volvo, Jaguar and Land Rover.

He also has telecommunications category experience having run teams for Motorola, Nokia and Orange.

Prior to Wunderman, Whitman held various positions across Asia at AC Nielsen, RTC and Lowe & Partners. In 2005, Whitwam relocated to Shanghai with Ogilvy and later joined Nitro Advertising as managing partner. 

Wunderman has been named to Campaign's Digital China A-list in both 2014 and 2015.

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.