Bryce Whitwam, who departed his post as CEO of Wunderman in April following the agency's merger with J Walter Thompson, will be the China CEO of MRM McCann.
He replaces Mike Zeng and will be responsible for driving growth for the agency, which has more than 200 people.
Whitwam,who is fluent in Mandarin, served as CEO of Wunderman Greater China from 2016 until Wunderman Thompson announced its China leadership in April
, giving the CEO spot to JWT China CEO Carter Chow. Prior to his 10 years at Wunderman, Whitwam held various positions across Asia at AC Nielsen, RTC and Lowe & Partners. He moved to China in 2005 with Ogilvy and later joined Nitro Advertising as managing partner.
“I’m positively excited to be joining MRM McCann China,” said Whitwam in a release. “They have an extremely strong portfolio of global and local clients, including one of the best creative teams in the business. I look forward to building on that success.”
MRM McCann global CEO Kate MacNevin noted in the release that China has the world's highest proportion of digital marketing spend. "In this highly competitive Chinese market...it is imperative we are using our data and technology capabilities to drive digital transformation for our clients," she said. "Bryce is one of Asia’s pioneers of non-traditional advertising, and we are absolutely thrilled he is joining the MRM team to oversee and drive growth across all of our China operations.”
MacNevin thanked Zeng for his contributions and wished him well in his future endeavours. He joined the agency in 2012 and was named CEO in late 2017.