Suzanne Bidlake
Mar 24, 2017

Brands use tech to help endangered animals in 'March for giants'

Conservation campaign began yesterday in Hong Kong.

A herd of 3D digital elephants created by 18 Feet Rising is marching across the world to end the slaughter of endangered animals in Africa.

The March for giants campaign, which is the first to use digital out-of-home in this way, was an International Winner in the 2016 creative digital competition run by Campaign UK and Ocean Outdoor.

Individuals and companies were able to generate their own branded adult and baby elephants...

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