Diana Bradley
Apr 6, 2021

Brand beware: This TikTok trend is threatening food businesses

Restaurant workers are dishing on what really goes on in the kitchen.

Getty Images
Getty Images

Sometimes you just don’t want to know how the sausage is made -- or how your favorite fast-food meals and drinks are concocted.

But like it or not, restaurant staffers are using TikTok to lift the veil on certain secrets best left behind the kitchen door. 

One Dunkin’ employee posted two TikTok videos in recent weeks “exposing” the company to her followers because she is quitting her job at the coffee and doughnut brand. One video, showing how different menu items are made has amassed 6.7 million views and the other, featuring the chain’s avocado toast, has been watched 5 million times.

@hannz57

Ya I hate my job ���� ##pt2 ##exposed ##dunkin ##dunkinsecrets

♬ original sound - Hannah!!

McDonald’s employees have also posted unflattering videos giving consumers behind-the-scenes looks at its meals. A woman claiming to be a McDonald’s employee this year posted a TikTok video showing the ”disgusting” conditions of one of the fast-food chain’s ice cream machines. In December, TikTok user and supposed McDonald’s employee @thatonedepressedginger posted a viral video showing how the McRib sandwich is cooked and stored. The video caption describes the process as “nasty.”

@thatonedepressedginger

Nasty. #fyp #mcdonalds #foryou

♬ Oh No - Kreepa

KFC’s gravy-making process was also revealed by a U.K.-based worker on TikTok, grossing out the platform’s users.  

@cheddar4.7

KFC GRAVY #kfc #foryoupage #foryou #for #gravy #food #work #fast #mcdonalds #firedsoon #tasty #uk #usa #asia

♬ The Chicken Wing Beat - Ricky Desktop

 

 

 

 

 

 

 

 

 

 

Meanwhile, a worker used TikTok to reveal the “most annoying things to make” at Chipotle.

Some businesses have retaliated against staffers posting anything at all on TikTok while at work. Last month, Starbucks fired an employee for a viral TikTok in which he joked about how he and his coworkers would like to respond to demanding customers. 

Sherwin-Williams got blowback from social media users after it fired TikTok star Tony Piloseno for making videos during work hours with company equipment. He was then hired by Florida Paints and given a studio where he can continue making his popular paint-mixing videos. 

 

 

 

 

 

 

 

 

Source:
PRWeek

Related Articles

Just Published

18 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

19 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

19 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

20 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.