Digital natives have different ways of seeing the world and expressing themselves than their predecessors. How could marketers better speak to them? TikTok For Business Japan’s latest white paper on Gen Z, denoting those born between 1996 and 2010, might provide some insights. We sit down with Ryo Hiroya, creative strategy director of TikTok For Business Japan.
India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.
A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins