tiktok

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TikTok: social media in the fast lane
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2 days ago

TikTok: social media in the fast lane

It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?

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In-video search: A new opportunity for influencer marketing on Douyin?
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Nov 6, 2019

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

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TikTok launches 'Fun and safe' campaign to address young user concerns
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Oct 24, 2019

TikTok launches 'Fun and safe' campaign to address young user concerns

Short-form mobile video app has faced wave of negative press this year.

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Snap insists TikTok is a 'friend' after posting strong user and revenue growth
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Oct 23, 2019

Snap insists TikTok is a 'friend' after posting strong user and revenue growth

User growth was particularly strong from outside North America and Europe last quarter.

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How brands are experimenting with TikTok
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Oct 10, 2019

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

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