tiktok
Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?
TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
TikTok spot shows it’s more than just a dancing app
The new UK campaign was created by Mother.
The year ahead in innovation: A new social media landscape
Social media experts predict trends for 2023, including the continued rise of TikTok and short-form video and a growing emphasis on creators.
Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Nearly 84% of mental health videos on TikTok are misleading: study
The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
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