It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?
New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.
Short-form mobile video app has faced wave of negative press this year.
User growth was particularly strong from outside North America and Europe last quarter.
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
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