tiktok

Jul 7, 2024

How TikTok overtook Google as gen Z’s go-to search engine

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.

Jul 2, 2024

How agencies are safeguarding from being edged out by tech platforms

With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.

Jun 25, 2024

TikTok ‘not interested’ in taking clients from agencies

But agencies should think of the platform as entertainment rather than just social media, says TikTok's global head of brand marketing.

May 23, 2024

TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools at its product summit on Wednesday morning.