Jan 17, 2023

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?

Jan 13, 2023

TikTok spot shows it’s more than just a dancing app

The new UK campaign was created by Mother.

Jan 7, 2023

The year ahead in innovation: A new social media landscape

Social media experts predict trends for 2023, including the continued rise of TikTok and short-form video and a growing emphasis on creators.

Dec 11, 2022

Nearly 84% of mental health videos on TikTok are misleading: study

The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.

Nov 17, 2022

Reels, Shorts and TikTok: How do advertisers divide spend?

As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.