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Winners announced for first-ever TikTok Trendsetter competition
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
TikTok has made the most progress toward media responsibility standards: Mediabrands report
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
WPP and TikTok partner on brand safety and ad innovation
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
How The NFL used TikTok to build authentic fan connections
The pro American football league is generating fan engagement on TikTok comments.
Bytedance to layoff a huge chunk of Indian employees
Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent
Top challenges facing marketers in 2021 — and how to beat them
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
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