tiktok
How the 'humancore' trend on TikTok made me reimagine the role of AI
As the ‘humans being humans’ trend goes viral on TikTok, BBH's Kyle Duckitt explains how marketers can tap into the connection between humancore and AI.
The politics behind the US TikTok ban is not what you think
Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.
TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
TikTok is going longform—marketers aren’t
With its reimagined rewards program, TikTok is encouraging creators to monetise with longer videos, something that brands can’t participate in.
Debunking TikTok’s ‘mystery virus’ trend spreading misinformation
TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.
Can TikTok survive the Universal Music fallout?
As Universal Music pulls 30% of the world's music from TikTok over royalty and copyright concerns, Campaign explores how instrumental the use of music is to the success of the platform and for those who advertise on it.
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