Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
The pro American football league is generating fan engagement on TikTok comments.
Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
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