tiktok

4 days ago

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Nov 26, 2024

Why Bluesky is emerging as X's most promising advertising alternative

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

Nov 25, 2024

How marketing helped Chinese apps and games to expand overseas

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

Nov 20, 2024

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.