TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
The new UK campaign was created by Mother.
Social media experts predict trends for 2023, including the continued rise of TikTok and short-form video and a growing emphasis on creators.
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
The majority of TikTokers dispensing mental health advice don’t have relevant qualifications, a PlushCare report found.
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
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