tiktok
Trying to craft the right creatives for TikTok? The answer lies in testing
Landing on the perfect creative style for your brand’s TikTok presence requires artistic flair and a test-and-learn approach in equal measure.
Amazon is most-preferred ad environment for consumers globally
Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.
The sun is rising in the east and west for TikTok
Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.
Follow me on TikTok: How SMBs can drive growth on the platform
On TikTok, every brand — of every size — has the potential to go viral. Learn how small-to-medium businesses market themselves on the platform and drive real, tangible growth.
Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms
He’s defending recent changes as Instagram incorporates more video.
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
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