tiktok

Sep 7, 2022

Amazon is most-preferred ad environment for consumers globally

Tech giant Amazon tops Kantar's global ad equity ranking of media channels and media brands, while TikTok continues to be regarded as the most innovative media brand.

Aug 26, 2022

The sun is rising in the east and west for TikTok

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

Jul 28, 2022

Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

He’s defending recent changes as Instagram incorporates more video.

Jul 20, 2022

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.