2 hours ago

Meta enjoys record adspend while TikTok faces 39% engagement decline

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

2 days ago

TikTok global head of marketing innovations Jessica Wong departs

Wong’s next venture will revolve around AI.

Feb 19, 2024

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.

Feb 4, 2024

Universal pulls music on TikTok amid contract dispute

Universal pulled music from Taylor Swift, Drake and many others after arguing TikTok was not paying them enough or doing enough to protect them from AI

Jan 30, 2024

Reese Witherspoon and TikTok’s ‘snowcream’ craze: Is eating snow healthy?

A viral ‘snowcream’ trend on TikTok has users—including Oscar-winner Reese Witherspoon—scooping snow from outside and making it into a creamy dessert. But is it safe to eat?