tiktok
The ‘snacking’ generation: How digital natives consume and create on TikTok
Digital natives have different ways of seeing the world and expressing themselves than their predecessors. How could marketers better speak to them? TikTok For Business Japan’s latest white paper on Gen Z, denoting those born between 1996 and 2010, might provide some insights. We sit down with Ryo Hiroya, creative strategy director of TikTok For Business Japan.
ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India
India's biggest telco, which has raised US$20 billion in capital in recent months from firms including Facebook and Google, is reportedly eyeing an investment in embattled TikTok.
Instagram Reels launches in India, Japan, Australia
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
Fair and free markets go out the window in America’s TikTok grab
The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.
Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.
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