tiktok
Indonesia learns the joy of TikTok in new brand campaign
News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
Advertisers sign open letter calling out tech platforms for climate misinformation
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
Sometimes the old ideas really are the best
There are 48 ways to transform creativity. Here’s number three – use an old idea.
Douyin: More than the Chinese version of TikTok
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.
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