tiktok
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Very demure, very viral: Key brand and creator takeaways
A tongue-in-cheek TikTok video has become a global marketing sensation. But with TikTok's pace of churn, brands and advertisers are forced to trend-jack at the speed of light to avoid irrelevance.
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
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TikTok’s Matty Lin on fostering growth amid global challenges
The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.
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'Very demure, very mindful': TikTok's latest craze is marketing gold
The 'demure' trend has officially infiltrated the marketing playbook for brands such as Ssense, Maybelline, Marc Jacobs and even Jennifer Lopez.
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
TikTok CMO on leading one of today’s most influential—and controversial—brands
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
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