Emily Tan
May 21, 2014

Bloomberg Media appoints first Asia-Pacific MD

HONG KONG - Bloomberg Media has appointed Parry Ravindranathan as Asia-Pacific's first managing director as part of the group's new global expansion and digital strategy.

Parry Ravindranathan
Parry Ravindranathan

Ravindranathan will be in charge of all the media group's websites, mobile, Bloomberg TV, digital video, live events and the three magazines across Asia-Pacific, a spokesperson said. 

According to Bloomberg, this new leadership posting reflects the group's new strategy to expand its global media footprint beyond television to multiple media platforms. "Ravindranathan's appointment will ensure Bloomberg’s consumer media content, ad products, distribution and licensing deals are carefully tailored to serve each distinct, individual market," the company said in a release.  

Prior to this appointment, Ravindranathan headed Asia-Pacific at Bloomberg TV for the past three years. He will continue to be based out of Hong Kong.

"We have an incredible opportunity right now to take Bloomberg Media to the next level of growth in Asia," said Ravindranathan. "There is a real opening for us in this region to make an impact with global and local audiences, and build a digital-led, multi-platform media company that will continue to invest and innovate for years to come."

The appointment underscores Bloomberg's major ambitions for Asia-Pacific, said Bloomberg Media CEO, Justin B. Smith. "Parry has proven himself to be one of Bloomberg Media’s most entrepreneurial leaders, with a keen eye for identifying opportunities for monetization and expansion. He is going to bring his leadership to all our platforms with an emphasis on developing our new digital channels and audiences."


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.