
BBH’s Mumbai office will launch on 17th November and would be its seventh worldwide. The all-local management is also a first as BBH looks to grow its presence in India to match the needs of its global clients, which include Levi’s, British Airways, Unilever, Diageo, LG and Vodafone.
Previous campaigns for the Indian market had been managed out of its Singapore office.
Simon Sherwood, BBH group CEO, said in a statement: “This feels like putting down the final piece of the jigsaw. When we started building our global model 12 years ago, we weren’t sure how many locations we would need to provide a footprint that basically matched our global clients. What’s become increasingly clear is that India has to be one of those places. More and more of our clients are anticipating future growth coming from this rapidly developing market.”
“We feel more comfortable with starting a BBH office from scratch so the challenge has been to find a group of people who can present our values and DNA in building a company. In finding Priti, Subhash and Partha we feel exceptionally confident about our prospects.”