Kenny Lim
Oct 16, 2009

BBC expands channel line-up on Hong Kong Cable

HONG KONG - BBC Worldwide Channels Asia will launch four thematic channels on Hong Kong Cable by the end of 2009.

BBC expands channel line-up on Hong Kong Cable
BBC Knowledge will launch first on 29 October, followed by BBC Entertainment, BBC Lifestyle and CBeebies, which will launch at year-end. The new channels will join BBC World News which is already available on the platform.

Mark Whitehead, SVP and GM, BBC Worldwide Channels Asia, said: “We are focused on expanding the reach of BBC Knowledge and all our channel brands to as many viewers as possible throughout Asia. This new deal confirms our commitment to Hong Kong, delivering our wide range of programming to new viewers.”

Vincent Cheung, VP of subscription services of Hong Kong Cable, added: “We are excited to have a partnership with BBC Worldwide Channels to provide high quality programming across a range of genres on our platform.”

In September, BBC announced it was planning to introduce advertising to its BBC Knowledge channel to diversify its revenue streams.
Campaign China

Related Articles

Just Published

2 hours ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

3 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

12 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

15 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.