Campaign India Team
Dec 16, 2020

Bajaj Auto pulls off a 'stunt font' for Pulsar riders

Ogilvy's own associate creative director, biker and artist Ganesh Shinde who created the font also features in the film.

Bajaj Auto pulls off a 'stunt font' for Pulsar riders

Bajaj Auto has launched a ‘Pulsar Stunt’ font as a way to engage with its digital audience on social platforms. The animated stunt font draws inspiration from everyday thrills experienced by Pulsar riders. The Pulsar Stunt font is available as GIFs and stickers on Instagram, messenger apps like WhatsApp, and the Pulsar website. Ogilvy has conceptualised the idea with artist and creative director Ganesh Shinde creating the font.  

As a part of the digital stunt, each of the 26 letters and 10 digits has been put together and designed from real-life images, which have then been translated into illustrations. The font aims to help riders express themselves more authentically online.  

Narayan Sundararaman, head of marketing, Bajaj Auto, “The love for their bike and an affinity for thrill – these are the most recognisable traits of a Pulsar rider. We created a dynamic font to allow them to express this passion on social media, staying true to their pursuit of thrill on their Pulsar.”   

Sukesh Nayak, chief creative officer, Ogilvy India, added, “The Pulsar Stunt font is a unique tribute to Pulsarmania around the world. Pulsar riders can use these GIFs and fonts to express themselves on social media like never before. Finally, the biking community has a font they can call their own.”   

CREDITS   

Creative agency: Ogilvy
Chief creative officers: Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar 
Group creative director: George Kovoor
Associate creative director: Ganesh Shinde
Creative supervisor: Joshua Menezes
Junior visualiser: Siddesh Surve
Head of strategic planning, Ogilvy (West): Ganapathy Balagopalan
Office leader, Ogilvy West: V R Rajesh
Executive vice president: Harsh Bhatt
Management supervisor: Robin Abraham
Account supervisor: Bhavika Bedi 

Source:
Campaign India

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