Emily Tan James Page
Aug 16, 2017

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

As a luxury brand, Audi views the showroom sales experience as a point of contact with its consumers and a chance to start building brand loyalty. 

So to get customers back in the showroom, the brand has crafted a VR experience it believes is unique and will show off its vehicles in a personalised and engaging manner. 

It’s not just about showing our cars in a very realistic way. It’s...

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