Audi Magazine's Hong Kong edition is "much more than just a platform for the brand’s news updates", but will serve as the company’s newest direct-to-consumer communication channel, as the German brand is keen to encourage greater consumer engagement.
Reinhold Carl, managing director of Audi Hong Kong, said the magazine "presents the aesthetic imagery of the brand, in harmony with brand messages that embody the Audi spirit 'Vorsprung durch Technik' in a new light”.
Roughly translated as "advancement through technology" in English, the German phrase has been the main advertising slogan for the car maker.
The quarterly magazine features both international and local content to ensure high relevance and interest for targeted Hong Kong readers, who are either Audi owners or general automobile enthusiasts.
Instead of being all about Audi, the magazine is positioned as a consumer lifestyle publication. It will feature stories about art and design, culture, travel and technology in its "Inspire" section, as well as automobile events, car information and test drives in its “Start”, “Drive”, and “Move” sections.
The inaugural issue includes a detailed introduction of the A3 Sportback recently launched in Hong Kong, and RS5 Cabriolet test-drive experiences in the city's southern district.
The branded magazine will be published every quarterly with a circulation of 15,000.