Emily Tan
Oct 10, 2012

Asia-Pacific’s ad market to overtake North America in 2014: eMarketer

GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).

Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group SMG. 

eMarketer's Global Media Intelligence Report predicts that China is set to become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind...

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