ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.
ASIA-PACIFIC –Asia’s developing markets will continue to lead the world in advertising spend with 10.3 per cent growth this year, while the ad market in Asia’s more developed markets and Japan is forecast to increase by 4.5 per cent and 1 per cent, respectively, according to ZenithOptimedia.
AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia.
KUALA LUMPUR – Malaysia’s advertisement expenditure (ADEX) has come in lower than expected, with value at RM11.4 billion (US$3.68 billion) and 6.3 per cent year-on-year growth in 2012, based on Nielsen statistics.
AUSTRALIA - Advertisers and media executives continue to anticipate moderate market growth for 2013, predicting a budget increase of 1.7 per cent and 1.2 per cent respectively, according to Starcom MediaVest Group.
GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).
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