Staff Reporters
Jun 21, 2018

Asia-Pacific YouTube Ads Leaderboard: May 2018

Two of the top three ads in May's YouTube leaderboard, by Ramayana Department Store and Teman Murni, celebrate Ramadan.

A still from the Ramayana Department Store ad that topped the leaderboard in May
A still from the Ramayana Department Store ad that topped the leaderboard in May

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: Ramadan-themed ads took centrestage this month, with two of the top 3 ads celebrating the Muslim holiday and the importance of family and community in Indonesia.  Rounding up the top three is a 60-second ad featuring an Indian cricket superstar with a healthy twist. All three ads make the most of YouTube’s creative canvas to tell stories that connect people and celebrate cultural moments. 

1. Ramayana Department Store (ID) Ramayana Ramadhan #KerenLahirBatin Menyambut Lebaran. Iklan Ramadan Ramayana.

2. Too Yumm! (IN), Virat Kohli's Too Yumm! Multigrain Chips Obsession #FriedNotFikarNot 

3. Teman Murni (ID), Niat Murni Ramadhan 

4. 배틀그라운드 – PLAYERUNKNOWN'S BATTLEGROUNDS (KR), 배틀그라운드 모바일 TVCF - My way편

5. Vinamilk (VN), Quảng Cáo Vinamilk - PHÔ MAI UỐNG SUSU MỚI – CHO BÉ THÊM KHỎE THÊM CAO

6. LiF KUN (VN), Gia Đình Nông Dân Siêu Phàm - Dòng Sữa Yêu Thương

7. toagoseiaronalpha (JPN), アロンアルフア 胸キュン接着ラブストーリー『君に、くっつけ!』 フルver (←アロンアルファじゃなくてアロンアルフア)

8. Cruise AC (IN), Watch This Driver Shock His Boss | Cruise VarioQool Air Conditioners

9. Rohtoofficialchannel (JPN), 恋する肌キュンmovie第3弾

10. OPPO Taiwan (TW), OPPO R15 - 自然美你的Tone完整版

The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.


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