Staff Reporters
Feb 21, 2018

Asia-Pacific YouTube Ads Leaderboard: January 2018

From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.

A still from the leading PlayStation Japan ad
A still from the leading PlayStation Japan ad

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: 

The No.1 ad for January combines the star power of a Japanese celebrity with breathtaking in-game action from a top-selling game title. The result? A compelling 60-second spot full of sound, action and comedy to delight fans.

In second place is a 12-minute coming-of-age micro-movie, complete with orchestral soundtrack, which celebrates the values of family, love and companionship. Rounding up the top three is another 60-second ad from the long-running Santaro series featuring heroes from popular Japanese fairy tales.

What these all have in common is a fresh and unique approach to creative storytelling that takes full advantage of YouTube’s lean-in, sound-on video viewing experience.

1. PlayStation Japan (JP), “PS4”「山田、全力のモンハンワールドごっこ」篇

2. LEXUS Taiwan (TW), LEXUS 最新感動微電影〈扳手〉竇智孔王滿嬌 深情鉅獻

3. au (JP), TVCM │ au「笑おう」篇

4. Cornetto Indonesia (ID), Nonton Cuplikan Film Dilan 1990

5. 舒潔台灣, 舒潔VIVA廚房紙巾

6. Nintendo 公式チャンネル (JP), マリオ+ラビッツ キングダムバトル 

7. PlayStation Japan (JP), “PS4”「モンハンワールド 山田からのお年玉」篇

8. Gunni Mobi (VN) - BAO GIỜ CÓ BỒ?

9. Reliance Fresh (IN), Reliance Fresh | #FullPaisaVasoolSale

10. Garena Liên Quân Mobile (VN), Sơn Tùng M-TP lồng tiếng độc quyền trang phục Murad M-TP Thần Tượng Học Đường

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

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