Staff Reporters
Jan 19, 2018

Asia-Pacific YouTube Ads Leaderboard: December 2017

Bathroom fixtures and cars inspire over-the-top dancing, a creative meta take on the typical video-game ad, and more.

Asia-Pacific YouTube Ads Leaderboard: December 2017

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google:

Ads with a twist: Whoever thought bathroom appliances could be made to look smoulderingly cool? Kerovit did. The Indian bathware brand combined the groovy moves of a Bollywood actress and a bass-heavy soundtrack to top this month's leaderboard. In our third-most viewed ad, a Korean gaming company found a fresh spin to the way celebrity endorsement ads were being shot—and fans loved it. Finally, note that in the top three ads, a compelling soundtrack plays an integral part in the storytelling. 

1. Kerovit By Kajaria (IN), Kerovit New Brand Film, Featuring Anushka Sharma - #KerovitIsFreedom

2. 클래시 로얄 (KR), 클래시 로얄 일본 애니메이션 광고 [카드에 마음을 담아!] 편

3. 검은사막 (KR), [검은사막 X 오연서] Episode 1. '신규캐릭터 란' 편

4. SKODA Taiwan (TW), 【ŠKODA x 抖肩兄弟 “聰明的 就懂” MV全球首播!】

5. Forte ID (ID), Forte - Mighty Tiny [ Sumo ]

6. DaihatsuOfficial (JP), 安全装備 みんなの安全安心プロジェクト 「安全安心ドライビングスクール 俺様教官 篇」 ダイハツ公式

7. クラッシュロワイヤル (クラロワ)公式 (JP), クラロワTVCM「きみの想いを、カードにこめろ」篇(30秒)

8. PlayStation Japan (JP), “PS4”「モンハンワールド 山田からのお年玉」篇

9. Big Bazaar (IN), Bharti Singhs' wedding Shopping at Big Bazaar

10. 넥슨 YouTube (KR), [야생의 땅: 듀랑고] 사전예약 TVC - 워프스토리 1편

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

Related Articles

Just Published

1 hour ago

Campaign360 2021: Continuing coverage

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

1 hour ago

Ogilvy names advertising president for China

Melinda Po returns to the agency after a stint as COO at Edelman China.

1 hour ago

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.