Asia-Pacific YouTube Ads Leaderboard: August 2019

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 13 APAC markets.

August’s YouTube Ads Leaderboard found a fresh spin to tap on celebrities’ star power. SK-II Hong Kong injected a healthy dose of humour into their ad with James Corden and Tang Wei engaged “off shoot” in a healthy banter, while Shopee Indonesia featured Ronaldo taking a break from scoring a goal to do the Shopee adaptation on the viral ‘Baby Shark’ song-and-dance sequence. These are all great examples that highlight that brands that take risks to elevate celebrity endorsements in unexpected ways can successfully grab consumer attention and magnify the effectiveness of their campaigns.

AUSTRALIA - NEW ZEALAND
Sportsbet.com.au. Grubs Subs Collector - Chopper Parody Played By Merv Hughes

HONG KONG
SK-II Hong Kong. SK-II #PITERAmasterclass: 「拍拍大師」James Corden 與湯唯主演

INDONESIA
SHOPEE Indonesia. Shopee 9.9 Super Shopping Day | Aksi Ronaldo Goyang Shopee

INDIA
Kia Motors India. Kia Seltos | #BadassByDesign | Book Now!

JAPAN
KaoJapan. 花王 ビオレ ふくだけコットン うるおいリッチ×Snow Man 「撮影終わりの素now Man」篇 動画広告

KOREA
KT - 케이티. [KT 5G 초능력] 드디어 베일을 벗다 '강다니엘의 RED'_full ver_갤럭시 노트 10 5G 아우라레드 / 강다니엘광고 / 당신의 초능력

MALAYSIA
PETRONAS. #PETRONAS National and Malaysia Day 2019 - UNI

PHILIPPINES
BONAKID PRE-SCHOOL. Ang Batang may Laban® alam ang gagawin 'pag may ulan!

PAKISTAN
Samsung Pakistan. Galaxy Note 10 - Pre-Order Now

SINGAPORE
Singtel. In Return

THAILAND
Vivo Thailand. Vivo S1 "Unlock Your Style" ระบบสแกนนิ้วบนหน้าจอ 32MP AI Selfie (Pre-order)

TAIWAN
Circles Life Taiwan. FUN暑降！上網吃到飽終身$550

VIETNAM
CHIN-SU Foods. Hạt Nêm CHIN-SU Mới | Vị Ngọt Thanh Từ Thịt và Tôm