Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 28, 2012
Apple vs Samsung may end up helping the Samsung brand
GLOBAL - Although the patent battle between Apple and Samsung is far from over, in the court of public opinion, Samsung's brand may have actually benefited from the coverage it's gained which places it on the same pedestal as Apple in the consumer's mind.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+(900+x+600+px)+(2).jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Oct 8, 2024
September APAC advertiser of the month: Apple
.jpg&h=268&w=401&q=100&v=20250320&c=1)
May 26, 2022
Samsung’s new fridge ad is one for the obsessionists
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
'Looking for the first domino': Titanium jury ...
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
1 day ago
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
1 day ago
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
1 day ago
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.