Digital Marketing Media Analysis Data Intelligence
Staff Reporters
Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

Marketers are under more pressure than ever before to deliver tangible sales results, given their access to more data and tools that track the effectiveness of their marketing spend.  With this comes

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mega Sale Days: driving consumers from discovery to purchase

1 Mega Sale Days: driving consumers from discovery to purchase

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

2 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

Stephen Li departs as OMD APAC CEO

3 Stephen Li departs as OMD APAC CEO

The top 10 mobile phone brands in Asia-Pacific

4 Top 10: Asia's favourite mobile phones

Will the metaverse trigger a restructuring of brand and agency teams?

5 Will the metaverse trigger a restructuring of brand and agency teams?

The Philippines' top 100: Consumption brands stumble

6 The Philippines' top 100: Consumption brands stumble

Facebook outlines new direction as growth decelerates and scrutiny intensifies

7 Facebook outlines new direction as growth decelerates and scrutiny intensifies

The making of Mandai Wildlife Group, a four-year branding project

8 The making of Mandai Wildlife Group, a four-year branding project

Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was

9 Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was

40 Under 40 2021: Now open for nominations

10 40 Under 40 2021: Now open for nominations

Related Articles

2020 – the year that marketing means business
Marketing
Oct 26, 2020
Shufen Goh

2020 – the year that marketing means business

Half of APAC CMOs foresee media agency reviews this year
Marketing
Jul 5, 2021
Staff Reporters

Half of APAC CMOs foresee media agency reviews this ...

CMOs race to reshape plans: Dentsu survey
Digital
Oct 15, 2020
Rahul Sachitanand

CMOs race to reshape plans: Dentsu survey

What's the next course for marketers now cookies are off the menu?
Marketing
Oct 7, 2021
David Pidgeon

What's the next course for marketers now cookies ...

Just Published

Creative Minds: Ariel Chen takes the 'road of no return'
Advertising
4 hours ago
Staff Reporters

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

LG Signature takes inspiration from Sydney Dance Company
Marketing
5 hours ago
Robert Sawatzky

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

Spikes Asia announces 2022 jury presidents
Advertising
7 hours ago
Staff

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey
Advertising
7 hours ago
Staff Reporters

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.