Staff Reporters
Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

Marketers are under more pressure than ever before to deliver tangible sales results, given their access to more data and tools that track the effectiveness of their marketing spend.  With this comes an acute sense of urgency to close a 'lost mile' of marketing - the area between communication and conversion. 

As a new survey from consultancy R3 and Campaign Asia-Pacific reveals, marketers will be focusing their efforts over the next 12 months...

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