Ranjani Raghupathi
Nov 10, 2017

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

Any brand not leveraging Instagram is losing out

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks specifically at Instagram.

This edition's insight

Instagram is winning at engagement.

In a recent study on the American Auto industry, we found that In 2014, Instagram equalled Facebook in terms of interactions per post for US auto brands. In 2016, Instagram generated 2.5 times the interactions per post than Facebook and Twitter combined. Any brand that is not leveraging the potential of Instagram right now is losing out.

Top Instagram Posts (Oct 1 through 30)

1. Jacob's Creek India
Engagement – 1,000*

2. Epson Indonesia
Engagement – 1,000

3. Bajaj Electricals India
Engagement – 1,000

4. Genki Sushi Indonesia
Engagement – 1,000

5. Panasonic Smartphones India
Engagement – 964


Top Instagram Hashtags (October 1 through 30)

1. #ChivasRegal12 Chivas India
Engagement – 1,000

2. #eek7804s Electrolux Korea
Engagement – 977

3. #UrbanSense Nerolac Paints India
Engagement – 899

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.


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