Any brand not leveraging Instagram is losing out

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks specifically at Instagram.

This edition's insight

Instagram is winning at engagement.

In a recent study on the American Auto industry, we found that In 2014, Instagram equalled Facebook in terms of interactions per post for US auto brands. In 2016, Instagram generated 2.5 times the interactions per post than Facebook and Twitter combined. Any brand that is not leveraging the potential of Instagram right now is losing out.

Top Instagram Posts (Oct 1 through 30)

1. Jacob's Creek India
Engagement – 1,000*

 

This Diwali, share your Sparkling moments with us and get a chance to win Amazon vouchers. Read our terms and conditions carefully in the Instagram link above. We wish you a Sparkling Diwali! #ContestAlert #JacobsCreek #Diwali #SparkleThisDiwali #TrulySparkling

A post shared by Jacob's Creek India (@jacobscreekindia) on Oct 12, 2017 at 12:10am PDT

2. Epson Indonesia
Engagement – 1,000

 

Sambut #17thEpsonIndonesia, printer portabel terbaru Epson PictureMate PM-520 ini bisa menjadi milikmu. Cukup follow instagram @EpsonIndonesia dan regram posting-an ini disertai mention/tag 5 temanmu. Hadiah hiburan: 4 voucher ePass Sodexo @ Rp300.000. Kampanye ini berlangsung hingga 25 Oktober 2017. #EpsonPictureMate #Hadiah17thEpsonIndonesia #EpsonIndonesia #Kuis #Kontes #Hadiah #DoorPrize #Giveaways

A post shared by Epson Indonesia (@epsonindonesia) on Oct 15, 2017 at 3:34am PDT

3. Bajaj Electricals India
Engagement – 1,000

 

The table is set and it looks delicious. Haven’t seen the first episode of #FoodMemoirs with Chef Hemant Oberoi? Watch now! Click the link in bio to watch all episodes.

A post shared by Bajajelectricals Ltd (@bajajelectricals_ltd) on Oct 23, 2017 at 6:05am PDT

4. Genki Sushi Indonesia
Engagement – 1,000

 

In welcoming our New Store in Surabaya, Join the Quiz & WIN Samsung Galaxy Tab, Nakamichi Bluetooth Speakers and Genki Sushi Gift Vouchers by simply: 1. FOLLOW @GenkiSushiIndonesia & LIKE this photo 2. ARRANGE the words above into a correct sentence & MENTION 5 persons on this COMMENT 3. Tag #GrandOpeningGenkiSushiTP4 #GenkiSushiIndonesia & make sure your account is "NOT PRIVATE" Quiz Period: until 3 November 2017 10 lucky winners will be announced in our instagram at 5 November 2017 • • Only for Surabaya

A post shared by Official Genki Sushi Indonesia (@genkisushiindonesia) on Oct 27, 2017 at 3:36am PDT

5. Panasonic Smartphones India
Engagement – 964

 

#ContestAlert This Diwali Panasonic Smart Phones gives you an opportunity to win a smartphone ?? Contest Valid till 19th October 23:59 pm. Contest Rules: 1. Follow our handle: @panasonicsmartphones 2. Tag 3 friends on this post. #CelebrateWithPanasonic #Contest #Diwali #PanasonicSmartphones #festivevibes?

A post shared by Panasonic Smartphones (@panasonicsmartphones) on Oct 18, 2017 at 9:16am PDT

 

Top Instagram Hashtags (October 1 through 30)

1. #ChivasRegal12 Chivas India
Engagement – 1,000

 

Introducing the Chivas @nappadori association A truly collector’s item. #ChivasRegal12 #ChivasRegal #NappaDori? #ChivasxNappaDori #ChivasIndia

A post shared by Chivas India (@chivasindia) on Oct 16, 2017 at 5:33am PDT

2. #eek7804s Electrolux Korea
Engagement – 977

 

???? [EVENT @electrolux_korea] ??? ??? ??? ?????? ?????! ??? ??? #??? ???? ???? ?????: ?????? ??? ???? ??? ????? ???? ??? ? ?, ??? #??????, #??????????? ????? ?????! (?? ???? ?? ???? ??? UP!) ???? ???? ??? ?? 5?? GS25 1?? ???? ???????. ???? ??? ??: 10? 27? ???? #?????? #????? #???? #???? #EEK7804S #EEK7814W #EEK7814CH

A post shared by Electrolux_Korea (@electrolux_korea) on Oct 16, 2017 at 9:09pm PDT

3. #UrbanSense Nerolac Paints India
Engagement – 899

 

In the theme of urban sensibility, try painting all four walls in a room in a middle tone peach. This makes the space look seamless and cocooning. #UrbanSense #ColourTrends

A post shared by Nerolac Paints (@nerolacpaints) on Oct 17, 2017 at 2:39am PDT

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.