The brand did not hold a pitch for the $50,000 account. The win is organic growth from the parent account, Unilab.
“Starcom MediaVest Group Philippines’ strategic thinking was impressive—from laying out social and visual voice to top line topics for content tracks. They asserted their expertise whilst incorporating our feedback and requests concurrently,” said Mike Austria, Brand Manager for Kremil-S.
Following the business win, SMG rolled out the ‘Acid Alert’ community management campaign for Kremli-S.