Byravee Iyer
Aug 13, 2014

Antacid brand picks Starcom to handle media and digital in Philippines

PHILIPPINES - Kremil-S, a Unilab antacid brand, has appointed Starcom MediaVest Group to handle its social community management, paid advertising and digital media buying.

Kremil-S taps SMG
Kremil-S taps SMG

The brand did not hold a pitch for the $50,000 account. The win is organic growth from the parent account, Unilab.

“Starcom MediaVest Group Philippines’ strategic thinking was impressive—from laying out social and visual voice to top line topics for content tracks. They asserted their expertise whilst incorporating our feedback and requests concurrently,” said Mike Austria, Brand Manager for Kremil-S.

Following the business win, SMG rolled out the ‘Acid Alert’ community management campaign for Kremli-S.

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