The business was awarded after a pitch involving four other agencies, and SMG takes over the account from incumbent Maxus. SMG’s remit includes content, media planning and buying.
MG's return to Thailand in late 2013 is the result of a joint effort between China's SAIC Motor, which is the present owner of MG Motors, and Thailand's retail giant CP Group, with a mission to revive the British brand in both the country and wider ASEAN region.
Atipol Ithivatana, SMG Thailand CEO, said the automotive brand has “aggressive plans” to capture market share within the next two years.
“The company liked our strategy, tools, team and the past knowledge of the automotive category,” he added.