Gabey Goh
Mar 7, 2016

Starcom Mediavest Group Thailand wins MG account

THAILAND - Starcom Mediavest Group (SMG) Thailand has been awarded the account for MG in the country, expanding its automotive portfolio.

Starcom Mediavest Group Thailand wins MG account

The business was awarded after a pitch involving four other agencies, and SMG takes over the account from incumbent Maxus. SMG’s remit includes content, media planning and buying.

MG's return to Thailand in late 2013 is the result of a joint effort between China's SAIC Motor, which is the present owner of MG Motors, and Thailand's retail giant CP Group, with a mission to revive the British brand in both the country and wider ASEAN region.

Atipol Ithivatana, SMG Thailand CEO, said the automotive brand has “aggressive plans” to capture market share within the next two years.

“The company liked our strategy, tools, team and the past knowledge of the automotive category,” he added.


Atipol Ithivatana

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Sleepy drivers get a serious wakeup call

A new campaign by Victoria’s Transport Accident Commission (TAC) highlights a simple rule to discourage drivers from getting behind the wheel while tired.

1 hour ago

How Stephen King changed advertising forever

Not quite as scary but equally gripping, Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry—and why, 50 years on, his work is still a thriller.

2 hours ago

Australia's advertising industry struggles with ...

Create Space Census: More than half of female-identifying respondents report being unfairly spoken over or ignored in meetings as the most common negative behaviour.

3 hours ago

Global media agency rankings: PHD and Wavemaker top ...

Wins in China accounted for most new-business activity during the period.